About BOCO

At BOCO, we believe feeling good starts with comfort. We make lingerie that helps you look great and feel free. Without straps, without  wires. No limits. Just simple, smart pieces that support you in every outfit and every moment.

BOCO started because we were tired of uncomfortable bras, sticky products that didn’t last, and lingerie that was made more for the picture than for the person. So we set out to build something better. Pieces that feel soft, stay put, and make you forget you’re even wearing them.

We care about your CONFIDENCE

We care about your COMFORT

Most important...

We care about YOU

We are based in Belgium, and we create all our products with real women in mind. We test every item on different body shapes, sizes, and skin tones. Every product we offer is designed to be easy, safe for your skin, and ready for all the outfits you love.

Our mission is to help you move, dance, work, and dress without thinking twice about what’s underneath.

Lingerie should work for you, not the other way around.

Thank you for being here with us and being a part of our journey.

Thank you for choosing BOCO.

We’re excited to support you — literally and figuratively — every step of the way!

We didn’t follow the rules. We rewrote them. Here’s how BOCO began.

The Complaint

It all started with a complaint.

Every woman knows the feeling. Those days when you come home annoyed, frustrated, or simply in pain. Or those hours in front of the mirror, full of doubt, as you try on one top after another.

The real culprit? Our bras.

Tight straps. Poking underwires. Those inevitable visible lines. Outfit restrictions. And that constant, overall discomfort. The lament is heard everywhere:

“Why do we have to wear these anyway?”

And honestly? There was no good answer. So we went looking for one.

Traditional bras are designed for “support,” but often they just seem to restrict. They push you into a straitjacket, steal your comfort, and chip away at your confidence. The more we listened, the clearer it became: this isn't just about clothing.

This is about freedom. About a feeling. About pure comfort and absolute confidence. And every woman deserves that. Unconditionally."

The Plan

The idea was simple

Ditch the discomfort without ditching confidence.

We set out to create products that actually work. Soft, invisible, and comfortable. Products that feel like nothing, but makes you feel like everything.

No wires. No straps. No pressure. 
Just freedom, ease, and a little bit of attitude. Literally no strings attached.

This isn’t just a product.
It’s a response to every woman who’s ever had to second-guess an outfit, skip a top she loved, or feel uncomfortable in her own skin just to follow an outdated rule.

The Shift

This is for the women who are done playing by the rules.

Whether you’re headed out, staying in, showing skin, or keeping it subtle... You deserve to feel sexy, comfortable, and completely in control.

We’re not here to be polite.
We’re here to be seen.

Wear what you want.
Move how you want.
Feel hot doing it.

Because sexy isn’t something you put on... It’s something you feel.

This isn’t about coverage.
It’s about uncovering you.